This article discusses conjoint analysis and how this research technique may have been used by OMDS to determine the features in the new OM-5 camera. Some folks are up in arms about certain attributes of the OM-5. Like using the same sensor as in the E-M1 Mark III, maintaining the older menu, and using an older USB Micro connector. As is often the case, the wish list that consumers may have for a new product can be totally unrealistic given business realities. It is prudent to remember that no camera is perfect, and that all things photographic come with some kind of trade-off.
Emerging From Darkness
It can be an enjoyable creative experiment to produce a series of images in keeping with a theme like Emerging From Darkness. Using a mirrorless camera system for this type of creative execution is ideal since we can see how our images will look in real time without any guesswork. Obviously this is important when purposely underexposing images.
Osprey Mid-Air Shake
This article features 5 consecutive images of an osprey mid-air shake which were captured during a recent visit to Hendrie Valley. A few additional photographs that were shot after the osprey mid-air shake are also included.
Dragonfly Tussle
This article features five consecutive images of a dragonfly tussle that occurred during an August 2022 visit to the Royal Botanical Gardens (RBG). I had been photographing dragonflies taking off and landing on some of the pond plants at the RBG when this interaction transpired.
Images of Ireland eBook
We are pleased to announce that we have published a new eBook, Images of Ireland. This 209 page eBook features over 400 original photographs that were captured handheld during an extensive self-drive exploration of the Emerald Isle.
OM-5 Strategic Intent
When a company introduces a new product like OMDS’s new OM-5, it is always an interesting exercise to ponder their strategic intent. Some folks that I respect like Robin Wong, had a decidedly negative reaction to the OM-5. You may want to rewind this video and watch it from the start.
Suffice to say that I don’t agree at all with Robin’s product focused assessment of why the Olympus Imaging Division failed. Nor do I agree at all with his assessment of the OM-5.
As we all know, the Olympus Imaging Division ultimately was transferred to Japan Industrial Partners (JIP) and re-emerged as OM Digital Solutions (OMDS).
OM-5 Introduced
Today, the new OM-5 was introduced by OM Digital Systems. As regular readers know, this is not a gear review website so we will not be doing any kind of a review on this new camera. Below you will find some links to various videos about the new OM-5 camera.
Attempted Meal Steal
This short article features a gull’s attempted meal steal from an egret fishing at one of the ponds at Hendrie Valley. These eight consecutive images were captured handheld using a frame rate of 18 frames-per-second in continuous auto-focus.
Lens Kit Choices
Regardless of the interchangeable lens camera format that we may choose to use, it is critical that we make the right lens kit choices for the work that we do. This article discusses some of the considerations that come into play when making lens kit choices.
Mid-Air Chases
Birds interact for a number of reasons and anticipating mid-air chases can yield some interesting and sometimes dramatic photographs. This article features 12 new images from 2 mid-air chases and discusses some simple observation techniques that can help anticipate mid-air chases.