Category Archives: Essays

Website Rebranding

This announcement article provides readers with some advanced information and details about our website rebranding which is currently underway. Back in July 2019 we rebranded our photography website to better reflect our transition to the M4/3 system, while also recognizing our past work with Nikon 1.

The rebranding to Small Sensor Photography has served us well over the past seven years and helped us build a strong, niche brand built around specific gear ownership within the photography community. Our website rebranding currently underway to Photographic Freedom, is another step in our creative journey, and will better position our work for the future.

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Opportunity Cost as a Life Skill

This article discusses opportunity cost as a life skill, and how using this approach can help keep us centred on what is important to us. Assessing opportunity cost in our decisions can help unlock more of our personal potential.  Our lives are the products of the decisions we’ve made in the past. Opportunity costs that are not well considered… or ignored… can result in regrets as we enter our later years.

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