In April it was announced that there is new ownership for OM Digital Solutions, with Japan Industrial Partners (JIP) no longer being the majority shareholder.
Category Archives: Camera News
New OMDS Products
This short posting shares some links from a number of sources that discuss new OMDS products for 2025. As regular readers know, this is not a camera gear review site and we do not do reviews of equipment that we do not actually own and use.
it’s in our NATURE
it’s in our NATURE is a very interesting phrase that has various interpretations, and also may be significant from a marketing perspective. In a recent M.Zuiko 150-600mm f/5-6.3 launch video, this promotional message ended with the phrase it’s in our NATURE. Watch the video until the very end to see this positioning statement.
In my view, this was no accident, but rather an important step forward in the strategic positioning of OM Digital Solutions camera business.
Conjoint Analysis
This article discusses conjoint analysis and how this research technique may have been used by OMDS to determine the features in the new OM-5 camera. Some folks are up in arms about certain attributes of the OM-5. Like using the same sensor as in the E-M1 Mark III, maintaining the older menu, and using an older USB Micro connector. As is often the case, the wish list that consumers may have for a new product can be totally unrealistic given business realities. It is prudent to remember that no camera is perfect, and that all things photographic come with some kind of trade-off.
OM-5 Strategic Intent
When a company introduces a new product like OMDS’s new OM-5, it is always an interesting exercise to ponder their strategic intent. Some folks that I respect like Robin Wong, had a decidedly negative reaction to the OM-5. You may want to rewind this video and watch it from the start.
Suffice to say that I don’t agree at all with Robin’s product focused assessment of why the Olympus Imaging Division failed. Nor do I agree at all with his assessment of the OM-5.
As we all know, the Olympus Imaging Division ultimately was transferred to Japan Industrial Partners (JIP) and re-emerged as OM Digital Solutions (OMDS).
OMDS Canadian Service
I received an announcement email today that OMDS Canadian Service will now be available through Sun Camera Service, located in the Toronto area.
One Way Realities
When it comes to corporate life it can sometimes be difficult to come to grips with the one way realities of business and how relationships can be affected. It was safe to assume that when Japan Industrial Partners (JIP) bought the Imaging Division from Olympus that it would lead to some significant changes.
OM-1 Strategic Positioning
OM Digital Solutions has launched their new OM-1 flagship camera and the strategic positioning of the company is now crystal clear. All we need to do is look at the choices that OMDS has made with this camera in terms of technology and performance characteristics.