it’s in our NATURE is a very interesting phrase that has various interpretations, and also may be significant from a marketing perspective. In a recent M.Zuiko 150-600mm f/5-6.3 launch video, this promotional message ended with the phrase it’s in our NATURE. Watch the video until the very end to see this positioning statement.
In my view, this was no accident, but rather an important step forward in the strategic positioning of OM Digital Solutions camera business.
Some of us who use M4/3 camera gear may be facing an M.Zuiko 150-600 decision as we ponder whether purchasing this lens makes sense for us… or not. This article discusses a number of issues that may arise during an M.Zuiko 150-600 decision process.
Today OM Digital Systems launched a new super telephoto lens, the M.Zuiko 150-600 mm f/5-6.3 IS zoom. This zoom lens provides an equivalent field-of-view of 300-1200 mm.
I have to roll my eyes when seeing negative comments about a branded photographic product rumored to be made by another company. Often indignation, disdain, or worse is expressed. I suppose there are still folks out there who are unaware of contract manufacturing realities.
Yesterday I drove along the southern shore of Lake Ontario and stopped at a few locations to capture some winter lakeside scenes with HDR2 (high dynamic range). There was a good amount of snow and ice along the shore of the lake, coupled with some very harsh sunlight. So, I decided to do some test images using my E-M1X’s HDR2 technology.
This article features some handheld images of pigeons taking flight which have been adjusted with the Lasso Tool in PhotoShop. Folks who enjoy photographing birds-in-flight often have opportunities where birds are perched on human-made objects. These can sometimes detract from an image.
This article discusses some considerations on how to compose these types of images, and remove the distracting elements with the Lasso Tool in PhotoShop. All of the images featured in this article were captured handheld in my backyard in less than 25 minutes.
This article features some handheld test images of butterflies with the M.Zuiko 100-400 mm f/5-6.3 IS zoom. The butterflies in-flight in all of the photographs in this article were about 6.8 to 8.1 metres (~22.3 to 26.6 feet) away from my shooting position.
As photographers we face a number of investment choices as we continue to build our skill level, and broaden the range of subject matter we photograph. If you’re like me these investment choices have been spread out over time. This makes having an overall game plan and some good evaluation criteria important.
We are pleased to announce the publication of a new 220 page eBook, Finding Visual Expression II. This eBook is a sister publication to the original Finding Visual Expression volume, and expands the number of subject areas covered to 30 in total (15 per eBook). Finding Visual Expression II is designed as a photographic resource which covers fifteen new subject areas.
A sample page from each topical area is illustrated in this article. The eBook’s Table of Contents is also featured in one of the images in this announcement article.
Today is National Bird Day… and is celebrated as a way to bring awareness to the challenges that birds around the world face on a daily basis. Over the past number of years, many of us who enjoy photographing birds have noticed a decline in bird populations in our local area.
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